Estate Agent Websites

Much like your offline marketing, your website should be designed and built to attract vendors. Experts agree that around 90% of all buyers start searching for property online nowadays – and that means the property portals.

Vendors are a bit different. They will perhaps invite a couple of the businesses from their local area round to value their property. They might take recommendations from friends, call a few companies from the local paper or search Google for ‘Crawley estate agents’.

Either way, your website will be one of the key tools you have available to sell yourself to them.

Many of the estate agent websites we see are failing to live up to their full potential at the moment. Take property listings for example. The first step is getting them on the site, whether that’s by forwarding visitors to your Rightmove listings, manually synchronising the website with your estate agency software or embedding a frame hosted by your software provider.

However, none of these methods really make the most of the opportunity that your website gives you.

Forwarding your visitors to one of the property portals means that other portals such as Globrix, Home.co.uk and Google Base aren’t able to send traffic to you.

Traffic that is a good source of potential vendors - both now and in the future.

If you’re uploading manually, that’s either a lot of extra admin to do whenever property details change or a delay in your website reflecting the most up-to-date information.

The framed property listings hosted by some other estate agency software providers won't give you any SEO (Search Engine Optimisation) benefit. Google likes to see lots of relevant and regularly updated content on websites in order to rank them well in the search results.

If you don't rank well when people search for estate agents in your area, that’s another valuable source of vendor leads you're missing out on.

So what are the most important factors to consider?

• Making it easy for people to find the website in the first place
• Ensuring that the website is attractive, interesting, logically designed, reliable and fast
• Highlighting the methods you will use to sell or let customer properties
• Making it easy to contact you

Our Clever Website Technology means that your property information is hosted within your own domain, and is automatically updated - live - with no additional admin effort. This maximises your search engine footprint.

Add to that our online admin panel and company news or blog area and you can really start to make the most of the opportunity to sell your local knowledge and personality to win instructions.

What's more, our websites are available from just £595 + VAT!