Google Launches Property Search in the UK

22/06/2010

Last week, Google announced the long anticipated property search function as part of the Google Maps product.

This is something we have referred to in previous company news articles, when we announced our data feed to Google Base in July 2009 and commented on the progress of Google in the Australian property market a few months later.

Now, UK home-hunters can start to see how it might work for them at http://maps.google.co.uk/realestate.



Despite our leading the way with feeds to Google Base, we're a little surprised by the immediate commitment from Google to back up their announcement. Until talking to a new client yesterday, we weren't expecting an immediate impact on the portal market from Google's announcements. However, they alerted us to the fact that Google are already beginning to integrate property results with their main search results, as well as advertising the new service heavily with Google AdWords.

This progress is the topic of today's Modern Estate Agent blog and shows the importance of being able to feed self-branded property listings that generate traffic for our customers' own websites, rather than via property portals such as Zoopla.



Please contact us if you would like to discuss using PropertyADD to market your properties more widely, including to Google.