Intelligent Property Performance Warning Indicators

Ask any industry expert and they’ll tell you – it doesn’t matter whether it’s the good times or the not-so-good times, being a successful estate agent means keeping your stock fresh and moving.

With this advice in mind, we have built functionality to help agents improve the management of their property portfolio.

Our most successful customers are also the most proactive. They use PropertyADD to manage their pipeline, market profile and now, individual property performance.

We hear a lot about how useful the Rightmove Plus click through rate reports can be in setting price points, but there’s only so much data that Rightmove has access to. More varied information goes into your estate agency software and so it’s in a unique position to provide analysis.

Our research identified the top seven warning signs that a property is not performing well enough to sell:

• It has been on your books the longest
• It has attracted the least viewings
• It generates a poor click-through rate on your website
• It is overpriced compared to your valuation
• It has the lowest conversion ratio of viewings to offers
• It has the lowest ratio of best offer price to asking price
• It matches the least number of applicants in your database

We then added an 8th warning sign - for properties with the oldest prices.

At-a-glance listings highlight a branch’s problem properties for each of these warning signs. This acts as a prompt for agents to improve presentation, change marketing approach or initiate price reduction negotiations.

There’s a lot of talk about innovation in technology. We feel that it’s important to focus on how systems can actually improve your business. Our software and websites offer a unique level of integration and this sort of feature gives you the ammunition you need to deliver concrete benefits.